RED Digital Cinema

RED Digital Cinema is an American manufacturer of high-end digital cinematography cameras and accessories.

Objective/My Role

As a graphic designer, my main objective for the RED website was to provide clean product imagery and captivating lifestyle photos to drive users to specific products. I also provided UI design assistance for features across the site to ensure a cohesive look that maintained our brand identity.

Features Designed

Homepage Slides

Worked to select and resized homepage slide images to be concurrent with the ongoing marketing initiatives,

Product Repair Service Tracker

I aided the Web Team in completing a Product Service Tracker that helps RED customers stay up-to-date on the status of their camera repairs.

R3D Media Library | Comp

I worked in tandem with our product engineering team to create a comp of a new R3D Media Library that incorporated sorting features so that users and product development teams would be able to find the right R3D clips for their testing purposes. Users would be able to sort the clips by frame rate, resolution, and compression.

RED Armor Camera Warrantee Page | Comp

I collaborated and brainstormed with business operations in revamping the RED Armor Warrantee page to provide updated and improved services for RED customers in a concise manner.