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Hi, my name is Lindsey

I was born and raised in Southern California, where I attended the University of California, Irvine and received a Bachelor of Art in Film & Media Studies and a minor in Digital Art. While at UCI, I began to experiment more with photography and design and completely fell in love with the artistic process and decided to pursue graphic design as a career. With my major mostly consisting of furiously typing out film analysis essays, much of my design skills are a product of my Digital Art classes and my own self-taught capabilities.

When I’m not glued to my computer, you can typically find me equally as glued to my TV as I’m a self-proclaimed binge-watching machine. I also enjoy spending time with my dogs, Obie and Eli, and going out to eat and drinking as much beer as I can (the more IPAs, the better).

 

Work Experience

Graphic Designer

Nutrawise/Youtheory | November 2019 - March 2020

  • Executed label design for new and existing products.

  • Responsible for digital & print ads for international distribution.

  • Managed content and designed graphics for company website.

  • Aided in creating booth graphics for trade show events.

  • Crafted physical product mock ups for sales presentations & trade shows.

  • Created digital product mock ups and mock up templates to aid in creating clean product renders.

  • Photographed products and applied advanced retouching to comp new products for sales pitches and product demos.

RED Digital Cinema | October 2018 - July 2019

  • Photographed all product photos in a studio setting using high-resolution cameras. I was also responsible for all image retouching and preparing all image assets for mass distribution. Created additional photo assets consisting of lifestyle photography for social, web, and print.

  • Created ad assets for worldwide digital & print distribution that generated increased website traffic and sales.

  • Executed event & trade show graphics.

  • Aided in product marking placements and ensured markings were in compliance with federal regulations.

  • Designed dealer marketing assets such as one sheets, brochures, and posters as tools to drive additional sales & showcase brand identity.

  • Produced new website and product UI/UX comps.

  • Collaborated on video graphics and utilized Premiere to aid in video production for marketing and internal purposes.

  • Brainstormed and executed social media creatives and campaigns.

  • Comped company apparel and promotion products.

Graphic Designer & Marketing Associate

Lin & Jirsa Photography/SLR Lounge | May 2015 - September 2018

  • Created all graphic assets for the company that was used in widely distributed newsletters, website articles, sale announcements, cross promotions, and more.

  • Responsible for developing the overall marketing content, strategy, and ad assets that boosted sale profits by an average of 177.8%.

Web Designer, UI/UX Designer, & Project Manager

Lin & Jirsa Photography/SLR Lounge | July 2016 - December 2017

  • Directed a team of developers to design and execute large scale website features including a photo critiquing platform, photography awards platform, photography education streaming platform, product pages/store design, account settings, and more UI/UX improvements.

  • Analyzed company decisions and goals and created website features to help increase the primary company goal of new account sign up by ~157%.

Freelance Graphic Designer & Marketing Coordinator

2015 - Present

  • Created logos and graphic marketing assets for a variety of brands to suit their brand and marketing needs.

  • Aided in updating brand websites with optimized visuals and content.

  • Executed marketing strategies to pursue overall brand growth.

Skills

  • Adobe Creative Suite

    • Illustrator

    • Photoshop

    • Lightroom

    • InDesign

    • Premiere

    • XD

  • UI/UX/Web Design

  • Sketch

  • Basic HTML/CSS

  • Google Analytics

  • Social Media Marketing

  • Content Marketing

  • Project Management

  • Microsoft Office

  • Languages:

  • Conversational Mandarin

  • Cantonese

  • College-level French